A case study in building a SaaS product from scratch and monetising it with tiered pricing, metered billing, and entitlements.

Going from Conceptualisation to Monetization

Hybrid pricing captures more value by combining models—but only if customers can still predict their costs. Here's when it makes sense and how to get it right.

When to Optimise with Hybrid Pricing

The rush away from seat-based pricing is overblown. Seats still capture real value. The answer is hybrid models, not abandoning seats entirely.

When Seats Still Make Sense (and When They Don't)

A single price works at launch but leaves revenue on the table as you grow. Learn when to add pricing tiers and how to get them right.

Going from Conceptualisation to Monetization

When to Optimise with Hybrid Pricing

When Seats Still Make Sense (and When They Don't)

One Price. Big Problem.